Be part of our growing network of food experts.
We believe great partnerships start with people, and our partner programme connects you to our platform, infrastructure, and network of peers so we can scale together. Read on to learn more and get in touch with your plans and ideas.
A partner platform with local ownership
Our operating model is not like a traditional trading company. It’s a partner platform that turns local food market expertise into a scalable global business and gives people who bring that expertise a stake in what they build.
Our partners join a network of people who are dedicated to customer satisfaction, securing quality, the same long-term ambitions and the same belief that food trade should be built on relationships.
How the model works
World Food Trading
Setup for Group & Business Divisions
Group provides the backbone: administration, finance, logistics and compliance. Our Business Divisions connects the network and ensures partners can focus on sourcing, sales and market execution. Together they support partner growth through strategic onboarding, trade liquidity and partner enablement.We provide the tools.
Partners
Partners secures local entrepreneurship
Performance follows from ownership. Each local partner brings the market knowledge and relationships that cannot be replicated from the outside. We believe in the power of the individual. A business partner who has a stake outperforms one who merely executes someone else's plan.Partners provide the passion.
CURRENT AND PLANNED BUSINESS DIVISIONS
Fruit & Vegetables
Live
Meat & Poultry
Live
Logistics
Establishing
Seafood
2027
TBD
Open
A compounding business model
NEW MARKETS
Expanding what we already do.
The Fruit & Vegetables and Meat & Poultry playbooks are established. And we build on what we have to enter new markets with local partners, instantly connecting them to global networks of customers and suppliers.
NEW CATEGORIES
Entering new businesses with proven infrastructure.
New tradable categories integrate directly into existing infrastructure from day one. Like with Seafood planned for 2027. Group provides existing backbone and divisions share access and knowledge.
The partnership
What being a partner means.
Own equity in your business
Your stake is real ownership. As the business grows, your stake grows with it. Performance follows from ownership, that is the founding principle of the model.
Focus on what you do best
World Food Trading handles administration, finance department, compliance, logistics and documentation from Manchester. You focus on sourcing, sales and execution in your market. No back-office burden.
Full trading infrastructure behind you
Letters of credit, trade finance, cargo insurance, phytosanitary documentation, customs coordination is all available from day one. You are not building this from scratch.
Access World Food Trading buyer and seller network
Your local expertise connects directly to our established relationships with buyers across the UK, Europe and North America and to suppliers across our global producer and supplier network.
Grow with the platform
As we add new markets and categories, partners benefit from the shared infrastructure, the shared knowledge and the cumulative trust that the network has built.
"We believe performance follows from ownership and in the power of the individual. "
Who we work with
We do not need a partner to be large. We need them to be right.
Market knowledge and local presence
Whether new or experienced you know your market the way only someone operating in it can. You have relationships with producers, buyers or both and you understand the dynamics that make that market work.
An entrepreneur mindset
We are not looking for someone to fill a gap. Our partners are people who want to build something and who understand that the value in a trading network compounds over time.
Product expertise and quality focus
You understand the product you work with, and you show up to keep learning. Whether that is fresh produce, meat, seafood or another food category, quality is not a box you tick, it is how you operate.
A partnership approach
Ownership means accountability on both sides. We are transparent about how the model works, what World Food Trading provides, and what we expect from local partners. Working together to grow is what makes it work for everyone.
Join the partner programmeLet’s start the conversation.
Questions or ready to share your ideas and plans. Whether you work in a food category we are building or if you want to explore a new market with us, we would like to hear from you.
Claus Riis
Chief Executive Officer
Partner programme strategy and partner relationships and CEO for World Food Trading
Janus H. Petersen
Partner — Commercial & Growth
Partner programme strategy, partner relationships and new market entry & growth.