The successful implementation of this initiative will create a win-win situation. Turkish farmers will gain reliable access to international markets, allowing them to increase their income and reduce post-harvest losses. Consumers in Europe, in turn, will benefit from an influx of high-quality, fresh produce that enriches their diets and enhances their culinary experiences.
Moreover, this project aligns with the growing demand for sustainable and ethically sourced food products. As consumers become more conscious of where their food comes from, the appeal of fresh, locally grown Turkish produce will continue to rise.
World Food Trading together with our Turkish partner, who has extensive experience in the local market, provides comprehensive control over the F&V supply chain — from securing the best prices directly sourcing from the farmers to ensuring that these fantastic products are properly packed for dispatch to foreign clients.
By establishing a robust and efficient setup, we can turn this potential into reality. Our vision is to develop a streamlined process that minimizes waste, optimizes delivery timelines, and ensures that the freshest products reaches European consumers in peak condition.
This approach goes beyond just transportation planning; it also includes forming strategic partnerships, committing sustainability at every step, and staying prepared to effectively manage any unforeseen challenges that may arise along the way.
